Thursday 17 April 2014

Book Sales & the Overnight Success that Took 20 Years @stone_rik #AmWriting #BookMarketing

How to Sell Your First Novel

Every writer needs an author platform and that starts with social networking… it’s important because readers need to know you exist before they can buy your book. Don’t wait, start now. Use Twitter; weave into your tweets without labouring the point that you’re working on a novel. Tell them its title and what it’s about. Make the Tweets interesting and you have a number of potential customers who might also tell their friends to look out for your work. I mention Twitter, but there are plenty of other networks out there.

Okay, you’ve built a social group and your book is written. Do you aim at the traditional publishers or go indie? Well, the traditional hill is a difficult one to climb and I feel agents and publishing editors might sit back to see which products appeal to the audience, EL James is a good example. If I’m right a successful indie campaign will give you every chance of getting that elusive traditional publisher, if that’s what will make you happy.

But is the indie option an easy one? Far from it, going down this route means you have to do the promotion and marketing yourself, so if you’re not willing to sign over your life completely, think again... Okay, you’re happy to do it, good, but you’ll soon learn that when you wrote ‘The End’ it was the biggest piece of fiction in the book; it’s actually the beginning. First base, you need a publicist. First question, can you afford one? No, go to second base. Yes, then research the prospective business partners thoroughly, there’s a lot of snake oil out there. Oh, if you do use a publicist you’ll need to publish in paperback as well as eBook. Second base, virtual tours, you’re reading this so you’re seeing part of one of them, I hope you’re impressed. Other than paying out for TV adverts, these tours seem to attract the most eyes.

I won’t go on too much, as I don’t want to take advantage of my kind host, but there is one statement I must make before you get your book out there: The presentation of text, the cover, and the quality of the work is of paramount importance to sales. The indie path is a medium that allows anyone to publish anything, don’t subscribe to ‘that will do’ if you want to gain public respect and retain their interest, you’d only be letting yourself down. Even if it nips at your budget give your work every chance by having professionals improve the quality and presentation. Editing, format of text, creation of cover picture and uploading the work onto your chosen medium is not overly expensive and you want a book to be proud of.

One final comment, Monty Hall wasn’t a writer, he was a TV celebrity, but his words are relevant: “Actually, I’m an overnight success, but it took 20 years.” So whatever you learn and whatever strategies you might want to use, the real secret is to keep at it, and never give up!

Birth of an Assassin

Set against the backdrop of Soviet, post-war Russia, Birth of an Assassin follows the transformation of Jez Kornfeld from wide-eyed recruit to avenging outlaw. Amidst a murky underworld of flesh-trafficking, prostitution and institutionalized corruption, the elite Jewish soldier is thrown into a world where nothing is what it seems, nobody can be trusted, and everything can be violently torn from him.

Buy Now @ Amazon, B&N, Kobo & Waterstones
Genre - Thriller, Crime, Suspense
Rating – R
More details about the author
Connect with Rik Stone on Facebook & Twitter

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