Monday 16 September 2013

Author's Corner - Kent Burden

Tell us about your book? What’s it about and why did you write it?
A few years ago when I was sitting in my office (I was working as the Mind/Body director at a high end spa resort in southern California at the time) reading a popular men's magazine (I was on my break-- I swear) when I came across an article that said new research proved that sitting for extended periods of time increased your risk of getting diseases like diabetes, heart disease obesity and certain forms of cancer and that doing 30-60 minutes of exercise a day wasn't enough to counteract the damage that sitting did. The article even claimed that as far as negative health effects were concerned, sitting was just as bad as smoking!

I remember sitting there feeling like I had just been kicked in the crotch by Chuck Liddell. This is not what they had taught me in my six years of college. It's not in the literature they give you for your personal trainer certification and no one was talking about this at fitness conferences. This had to be complete and utter hype! So I did some research myself and what I found shocked me, and the deeper I dug the more I began to think this new discovery might just have merit.

I called a couple of the researchers that had been quoted in the article and came away with the feeling that this was big. I mean the-sky-is-falling big. This was when I decided I HAD to write the book. I pulled together all the research I could find, I talked to all the major players in the field. I collected opinions on how best to counteract the deadly effects of prolonged sitting,  then created movements that could be done anywhere (even in the office) so people could discover new ways to be healthy. For me the hardest part was figuring out how to make all these facts and medical research interesting enough to actually read. The bottom line is I was on fire!  I needed to spread the word and get these simple, effective tools into people’s hands. That’s how my book, “Is Your Chair Killing You? A Healthier You in 8 Minutes a Day” was born.

How do you feel about social media websites such as Facebook and Twiitter? Are they a good thing?
Social media can be a great tool for book marketing, but I think it can be very tricky. If all you do is market, people will un-friend and un-follow you like you have the plague. Nobody wants to be constantly spammed. But if you start posting stuff that’s too personal, political or offensive that can be a problem as well. You really have to find a balance. Needless to say that pulling an Anthony Weiner is well, frowned upon. By the way my secret Twitter handle is Jose Peril…Just kidding.

If you could have a dinner party and invite anyone dead or alive, who would you ask?
I would invite my parents who passed away recently. I would invite Martin Luther King, Jr. so I could talk to him about standing up for principals under great duress. Leonardo Da Vinci would be on the guest list because I think he could talk about almost anything and I would learn something. My wife would be on the list because she’s awesome and she’s super hot eye candy; George Washington and Winston Churchill so I could learn the secret of failing miserably but staying strong enough to rise from the ashes and succeed. Finally Jackie Robinson would be on the list because I have no idea how a man could perform at such a high level when faced with that much pressure.

Do you find the time to read?
I would lose my mind if I couldn’t read. I love to read both fiction and nonfiction and I do a lot of it. Sometimes I read for pleasure but mostly I read to improve myself.

What is your favorite quote?
I’m a little ambivalent about the guy who said it but my favorite quote is “whether you think you can or think you can’t, your right”. The quote is from Henry Ford. I think that what we can and can’t do in life is determined by our ability to believe and persevere.

What’s the last book you purchased?
Emperor: The Gates of Rome, by Con Iggulden. It’s historical fiction.

What’s your next project?
Almost finished with my next book Primal Mornings. It’s about learning how to live the paleo lifestyle in manageable stages. It should be out by September 15th.

How many books have you written?
Six, with number seven about to be released. There is Yin Yang Fitness, Is Your Chair Killing You?, Exercise Sucks!, Workout at Work: 25 Upper Body Strength Exercises with Resistance Bands to do at Your Desk, Workout at Work: 25 Lower Body Strength Exercises to do at Your Desk and Workout at Work: 25 Exercises for Back Health to do at Your desk.

Do you have any advice for writers?
When I become a wildly successful writer I will start handing out advice…though I think it would be prudent to ignore anything I had to say on the subject even if I were successful.

How would you describe yourself?
 I would call myself a Puckish rouge. Now, no one else that knows me would say that, but that wasn’t the question was it?

Buy Now @ Amazon
Genre – Non-Fiction
Rating – G
More details about the author & the book
Connect with Kent Burden on Facebook & Twitter

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